Practical AI for small businesses

The AI Assistant Afternoon Kit

Launch price ends 31 August

Make AI sound like your business, not a stranger.

Set up practical AI assistants for enquiries, marketing and admin in one afternoon, using free Claude or ChatGPT. No coding required.

Book the Set-Up Session — £40

Kit included · or do it yourself for £17

The 10-Question Test

How you prove your assistant works.

  • ✓What do we sell, and what area do we cover?
  • ✓What does our main service cost?
  • ✓Draft a reply to a new enquiry — in our tone
  • ✓What do we not do?
  • ✓Write one Facebook post in our voice

8 of 10 or better: your assistant is hired.

The problem

AI still sounds generic.

You typed a question into ChatGPT or Claude and got something bland, vaguely American, and true of any business on Earth. That's not because AI doesn't work — it's because it knows nothing about you. It doesn't know what you sell, what you charge, or how you speak to customers. Asking it to write your email is like asking a stranger at a bus stop.

The fix is one step almost nobody explains: a short Business Brief — a page or two of plain facts, in your own words — that your assistant reads before every answer, permanently. This kit walks you through writing it, setting it up, and proving it works. In an afternoon.

Illustrative example

Before and after the Business Brief

Fictional example business — "Greenway Gardens" — used throughout the kit to teach the method. Not a real customer result.

Before — generic AI

"Thank you for reaching out! We offer a wide range of gardening services tailored to your needs. Our team is passionate about delivering top-quality results. Please contact us for a personalised quote!"

After — with a Business Brief

"Thanks for getting in touch. Regular maintenance starts from £38 a visit depending on garden size, and one-off tidy-ups from £120 — that includes taking the green waste away. Happy to pop round and have a look if it'd help. What size is the garden, roughly, and where are you based?"

Same question, same free AI tool. The only difference is the Business Brief sitting in the assistant's permanent instructions.

What you get

Three assistants, one Business Brief

ENQUIRY

Handles new enquiries

Drafts warm, accurate replies quoting your real prices, chases unanswered quotes, and helps you decline work politely — you always send the final version.

MARKETING

Talks about your business

Writes social posts, newsletters and web copy about your real services, in your voice — no invented claims, no false urgency.

ADMIN

Sorts the behind-the-scenes

Turns rough notes into tidy quotes and emails, summarises long documents, and flags anything that needs proper legal or tax advice.

The method

Three steps, one afternoon

  1. Write your Business Brief — onceThe most valuable hour of the afternoon: five short sections of plain facts about your business, with a worked example to follow.
  2. Set up your three assistantsEach in its own Claude Project or ChatGPT GPT, with the same Business Brief pasted into every one — only the instructions above it change.
  3. Run the 10-question testEach assistant gets its own ten questions. Eight or more right, using your facts and your tone, and it's hired.

What's in the kit

Everything you need, in four folders

FOLDER 1

The Workbook

28 pages, plain English throughout — including a finished example brief, worked input/output examples for each assistant, and a completion checklist.

FOLDER 2

Business Brief Template

6 pages, fillable, five guided sections with plenty of room to write. This is the step that makes every answer sound like you.

FOLDER 3

Three Ready-Made Assistants

Paste-ready instructions for an Enquiry, Marketing and Admin assistant. Copy, fill in the gaps, done.

FOLDER 4

Three 10-Question Tests

3 pages, fillable, one test per assistant with tick-boxes and a score field. Eight or more right — in your voice, nothing invented — and it's hired.

Honesty first

Who this is for — and who it isn't

This kit is for you if…

  • You run a UK service business, freelance or work for yourself
  • You can fill in a form and copy-and-paste — that's the entire skill requirement
  • You want one visible result in one afternoon, not a course you'll never finish
  • You'd rather be talked to plainly than talked down to

It isn't for you if…

  • You're a developer or prompt-engineering hobbyist
  • You want get-rich-quick promises — there are none here
  • You need bespoke workflows and integrations (that's our one-to-one training)

Choose your way

Same outcome, same guarantee — the £40 Set-Up Session is the recommended route if you'd like company; the £17 kit is the lower-cost route if you're happy to work through it alone.

What you getDo it yourself
£17		Set-Up Session — recommended
£40		Team Session
£55
The complete Afternoon Kit
Three paste-ready assistants
Business Brief template + worked example
30-minute guided video call—
Built and tested together, live—
Up to three people from one organisation——
Best forConfident working aloneWant it built with youA small team, one shared Brief
Buy the kit — £17 Book — £40 Book team — £55

Kit price rises to £27 after 31 August · Set-Up Sessions booked via this calendar · Team Sessions via this calendar

Help, without a time limit: if your assistant doesn't pass the 10-question test, email us and we'll personally help you fix it — that support has no time limit. Refunds: available within 1 day of your purchase date, if you were unable to download the kit or received the wrong product.

Not technical? Neither are most of our buyers.

If you can fill in a form and copy-and-paste, you have every skill this kit requires. Every step is written in plain English, with no jargon and no assumed knowledge. Nothing here needs a paid subscription — the free versions of Claude or ChatGPT are enough.

Questions, answered plainly

What happens in the Set-Up Session?

Before the call, you fill in your Business Brief using the kit (sent as soon as you book). On the call, we set up your assistant together in Claude or ChatGPT, run the 10-question test, and fix anything on the spot. You leave with it working.

Do I need to pay for AI software?

No. The kit works with the free versions of Claude or ChatGPT.

I'm really not technical. Can I honestly do this?

Yes. If you can fill in a form and copy-and-paste, you have every skill required. Every step is written for beginners.

Is my business information safe?

The kit includes a traffic-light guide to what's sensible to include and what should never be pasted into any AI tool.

How long does it really take?

Most people finish in two to three hours, including tea breaks.

What if my assistant doesn't work properly?

Email us and we'll personally help you fix it — that support has no time limit. Refunds are available within 1 day of your purchase date, if you were unable to download the kit or received the wrong product.

One afternoon. One assistant that sounds like you.

By tonight, you could have an assistant that knows your services, quotes your prices, and writes in your voice — and the proof, in ticks, that it works.

Book the Set-Up Session — £40

Or do it yourself for £17